The consumer confidence index has returned to its pre-downturn level
Sberbank Investment Research, the research department of Sberbank CIB1, today publishes its 23rd survey of the pan-Russian consumer, the Sberbank CIB Ivanov Consumer Confidence Tracker2, which monitors consumer spending, savings and confidence trends across the country.
The twenty-third tracker showed the consumer confidence index improve from -10% in 4Q17 to -9% in 1Q18, thus returning to its pre-downturn level. Consumer shopping habits continue to normalize in line with a reduction in trading down.
Consumer confidence index
Source: Cint, Sberbank CIB Investment Research
The main findings of the survey are shown below:
This proprietary publication includes a headline consumer confidence index and also provides a set of leading indicators for the most important trends in the country’s rapidly expanding consumer sectors (retail, banking, telecoms, media, IT, real estate and transportation).
The survey is undertaken by market research agency Cint on behalf of Sberbank CIB and is now conducted quarterly under a methodology that closely mirrors that of the State Statistics Service’s quarterly survey and EU confidence assessments. However, our survey is expanded to encompass a wider set of questions relevant to Russia’s middle-income consumers. The survey sample is 2,300 people aged 18 to 65 and living in 164 cities with a population of over 100,000 inhabitants. The tracking error is below 2%.
Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 145 million customers in 20 countries. Sberbank has the largest distribution network in Russia with almost 15,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, India, China, Turkey and other countries.
Sberbank CIB is the corporate and investment banking business of Sberbank. Its key areas of activity are corporate finance (including trade finance), the documentary business3, investment banking services, trade operations with securities, and private equity. Sberbank’s corporate and investment banking business provides integrated financial solutions and investment advisory services to its clients, which include major corporations, financial institutions, sovereign states and federal and sub-federal government bodies and organisations.